TRACKING SENTINEL
PILOTContinuously validates your website tracking against an explicit contract, so you know when it breaks before your reports do.
Example data
Data tools · Analytics expertise
Tuned for
clarity.
Data tools and analytics expertise that turn noise into signal.
From noise
to signal
We turn raw tracking and data into answers you can trust, with a short, repeatable process.
- 01
Collect
Bring the signals together: tags, events, consent states, platforms and pipelines.
- 02
Validate
Make sure the data is complete, consistent and correctly shaped.
- 03
Verify
Check what actually fires against what should fire. Evidence first, opinions later.
- 04
Visualize
Turn clean data into dashboards that make the story obvious.
- 05
Contextualize
Connect the numbers to your goals, market and history so the findings mean something.
- 06
Capitalize
Act on the insight: priorities, experiments and decisions a team can run with.
Our tools
Focused products for measurement and data quality. One live, more on the way.
Visit trackingsentinel.com
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A private diary for mood, activities and wellbeing, with dashboards that make patterns over time visible.
Get notified →Competitor Analyzer
Compare competitor websites, tracking stacks and positioning side by side, and see what changes.
Get notified →Services
Hands-on expertise to get more out of your data.
- 01
Strategy
Know what to measure. KPI frameworks and measurement plans tied to the questions your business actually asks.
- 02
Analytics & tagging
Tracking you can trust. Tag management, server-side collection and consent, set up correctly and documented on any platform.
- 03
Data engineering
Clean data, end to end. Pipelines, BigQuery models and integrations that keep every number traceable.
- 04
Visualisation
See the story at a glance. Looker Studio and BI dashboards built on clear definitions, not guesswork.
- 05
Analysis
Answers you can defend. Deep dives and A/B-test analysis that hold up in front of stakeholders.
Less guessing.
More knowing.
Get in touch
Tell us about your data or tracking challenge. We reply within one business day.