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hello@sentryworks.nl

Data tools · Analytics expertise

Tuned for
clarity.

Data tools and analytics expertise that turn noise into signal.

Explore our tools Work with us

From noise
to signal

We turn raw tracking and data into answers you can trust, with a short, repeatable process.

  1. 01

    Collect

    Bring the signals together: tags, events, consent states, platforms and pipelines.

  2. 02

    Validate

    Make sure the data is complete, consistent and correctly shaped.

  3. 03

    Verify

    Check what actually fires against what should fire. Evidence first, opinions later.

  4. 04

    Visualize

    Turn clean data into dashboards that make the story obvious.

  5. 05

    Contextualize

    Connect the numbers to your goals, market and history so the findings mean something.

  6. 06

    Capitalize

    Act on the insight: priorities, experiments and decisions a team can run with.

Our tools

Focused products for measurement and data quality. One live, more on the way.

TRACKING SENTINEL

PILOT

Continuously validates your website tracking against an explicit contract, so you know when it breaks before your reports do.

Contract health · shop.example99.5%
1.2M events checked14 contractslive
purchase not observedafter release 2.4 · alert sentfixed in 42 min
Event quality · shop.example98.3%
6 events1 needs attention
  • page_view100%
  • view_item99.8%
  • add_to_cart91.2%
  • begin_checkout99.4%
  • purchase99.6%
  • generate_lead100%

add_to_cart · items[].price missing on 8.8% of events since Thu 14:20

Issues caught before reporting · 8 weeks44
4 min median time to detect
W31
W32
W33
W34
W35
W36
W37
W38
caughtresolvedW36 · release 3.0 · 11 issues, 10 fixed same day
Example data
Visit trackingsentinel.com
IN DEVELOPMENT

Mental Health Diary

A private diary for mood, activities and wellbeing, with dashboards that make patterns over time visible.

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IN DEVELOPMENT

Competitor Analyzer

Compare competitor websites, tracking stacks and positioning side by side, and see what changes.

Get notified →

Services

Hands-on expertise to get more out of your data.

  • 01

    Strategy

    Know what to measure. KPI frameworks and measurement plans tied to the questions your business actually asks.

  • 02

    Analytics & tagging

    Tracking you can trust. Tag management, server-side collection and consent, set up correctly and documented on any platform.

  • 03

    Data engineering

    Clean data, end to end. Pipelines, BigQuery models and integrations that keep every number traceable.

  • 04

    Visualisation

    See the story at a glance. Looker Studio and BI dashboards built on clear definitions, not guesswork.

  • 05

    Analysis

    Answers you can defend. Deep dives and A/B-test analysis that hold up in front of stakeholders.

Less guessing.
More knowing.

Get in touch

Tell us about your data or tracking challenge. We reply within one business day.

  • hello@sentryworks.nl
  • Utrecht · Remote across Europe